波塞冬

2026年，中国大众田径赛事版图将迎来一项兼具专业性、参与性与品牌特色的赛事。

B | 2026中国田径大众达标系列赛暨“沃兰迪传奇之战”田径公开赛，将在天津、北京顺义和沈阳陆续举行。赛事在中国田径协会指导下，由飞赢体育组织运营，沃兰迪提供冠名支持，旨在通过规范的竞赛组织、专业的成绩记录和富有吸引力的挑战机制，为青少年运动员、田径爱好者及社会体育参与者搭建展示训练成果、检验竞技水平和挑战个人极限的平台。    

    Tourists from Egypt take selfies in front of the Hall of Prayer for Good Harvests at the Temple of Heaven Park in Beijing, capital of China, July 28, 2026. Thanks to the visa-free entry policies, China has witnessed an increasing number of foreign tourists visiting China this summer. According to the official data, 77.7 percent of foreign visitors entering China in the first half of the year enjoyed visa-free entry policies. (Xinhua/Ju Huanzong)
"I've come to nature's air conditioner."
That was the reaction of a Spanish tourist visiting southwest China's Yunnan Province this summer. Before arriving, he had been enduring temperatures of around 40 degrees Celsius. But when his flight landed in Kunming and he stepped out into the breeze, the relief was immediate. His trip in search of cooler weather had proved well worth it.
This summer, as heat waves swept across many parts of the world, an increasing number of foreign tourists are heading to China to escape the heat.
In places such as Zhangjiajie in central China's Hunan Province, where mountain scenery creates a natural cooling effect, and the water town in "Jiangnan," the scenic region south of the Yangtze River, where visitors can enjoy the slower pace of life by the canals, cool weather has become part of the travel experience itself. Local specialties and products that help people beat the heat add to the appeal.
But the "cool" in "China Cool" goes beyond the weather. It also comes from the variety of experiences available to visitors. They can listen to the bells of an ancient temple at dawn, learn traditional crafts from artisans, take a high-speed train to another city, or simply order a late-night meal with a few taps on a smartphone. Such everyday experiences showcase China where tradition, convenience and modern life coexist.
That sense of "cool" is even more striking when it comes to technology. Visitors can explore smart factories, try AI glasses with real-time translation, interact with robots, and take autonomous vehicles. For many foreign visitors, these experiences offer a glimpse of China's high-tech future and add a new dimension to the country's image beyond its traditional landmarks.
The growing number of international visitors has also been facilitated by China's efforts to make travel more convenient. According to the National Immigration Administration, China received 22.91 million inbound foreign visitors in the first half of 2026, up 20.4 percent year on year. Visa-free entries accounted for 77.7 percent of this total.
As more visitors arrive and experience the country firsthand, the way China is talked about overseas is also evolving. Phrases such as "China Travel," "Becoming Chinese" and "Chinamaxxing" have gained attention on overseas social media, while "China Cool" offers a new way to capture the broader appeal of these experiences, reflecting interest in China that is no longer experienced only through its famous landmarks, but also through its culture, technology, services and everyday life.
For international visitors, China is proving to be cool in more ways than one.
    Foreign tourists visit the Central Street in Harbin, northeast China's Heilongjiang Province, July 22, 2026. Thanks to the visa-free entry policies, China has witnessed an increasing number of foreign tourists visiting China this summer. According to the official data, 77.7 percent of foreign visitors entering China in the first half of the year enjoyed visa-free entry policies. (Xinhua/Na Yuqi)
    A foreign tourist looks on as local women make Tiaohua cross-stitch embroidery, a traditional handicraft passed down through generations by women of Huayao, a branch of Yao ethnic group, at Huxingshan Yao Township in Longhui County, Shaoyang City, central China's Hunan Province, Aug. 4, 2026. During midsummer, Huxingshan Yao Township embraces a tourism boom thanks to its alpine climate, rich intangible cultural heritage and folk traditions. (Photo by Zeng Yong/Xinhua)
    Dutch tourists select souvenirs at the Silk Street building in Beijing, capital of China, June 1, 2026. (Xinhua/Ju Huanzong)
。三城联动，构建高质量大众田径赛事平台近年来，越来越多的青少年运动员和田径爱好者希望走上正式赛道，通过规范比赛检验日常训练成果。

C | 本次赛事分别布局天津、北京顺义和沈阳三座城市，将大众田径达标、公开竞赛与专项挑战相结合，让不同年龄和不同水平的参赛者都能找到清晰的参赛目标。赛事不仅关注名次，也重视普通参赛者的完整体验。按照赛事规则完成比赛的选手，可获得参赛奖牌及完赛证书；达到相应大众田径健身达标标准的选手，还可按规定获得对应的技术等级证书。赛事采用专业电子计时设备进行成绩记录，进一步提升竞赛的规范性与成绩的可追溯性。世界冠军创办团队，把专业竞技经验带到大众赛场赛事运营方飞赢体育，是一支由世界冠军创办的专业赛事团队。

D | 团队将专业运动员在训练、参赛和竞赛组织中的经验融入赛事策划与执行，从项目设置、竞赛流程、专业计时到选手服务，持续完善大众田径赛事的运营体系。与单纯追求参赛规模不同，飞赢体育更重视赛事标准、竞赛秩序和参赛者的真实感受，希望把专业竞技体育中的严谨、规范与仪式感带到大众赛场。天津、顺义、沈阳三站赛事，也是飞赢体育推动大众田径赛事系列化、品牌化发展的重要实践。

E | 设置“传奇挑战”，让优秀成绩获得更多认可除常规比赛和大众达标项目外，赛事还设置具有品牌特色的“传奇挑战”专项奖励。

F | 挑战面向男子、女子U16、U17和U18组别选手，在100米、200米和400米项目中设置专项成绩标准。选手达到对应标准并经赛事确认后，可获得相应项目的传奇配色专属战靴及挑战证书。这一机制将竞赛成绩、荣誉证书与专业装备奖励相结合，为具备较高运动水平的青少年选手提供更加明确的挑战目标。天津赛区还将把各项目第一名选手的比赛成绩纳入赛会纪录，并计划自下一年度起逐步设置破纪录奖励，通过持续积累成绩体系，鼓励选手不断向更高水平发起冲击。沃兰迪深度参与，推动体育品牌与赛事场景融合作为赛事冠名合作品牌，沃兰迪围绕赛事形象、参赛装备、名次奖励和传奇挑战等环节深度参与赛事建设。

G | 本届赛事推出具有鲜明视觉特色的金牌、银牌和铜牌，奖牌以跑鞋造型为核心元素，融入红、黑、白竞技配色与金属质感，将田径运动中的速度、力量和突破转化为可被珍藏的赛事记忆。在名次奖励方面，各赛区第一名和第二名选手可获得沃兰迪T恤，第三名选手可获得沃兰迪运动袜。天津赛区还联合运动营养合作品牌湃原力，为获奖选手增加相应的营养补给奖励。菲普莱为赛事提供专业电子计时技术支持，为成绩记录和竞赛公平提供保障。通过赛事场景、运动装备、专业服务和参赛体验的结合，合作品牌不再只是出现在赛场背景中，而是实际参与选手从比赛、完赛到领奖的全过程，实现体育品牌与大众赛事的深度连接。让大众赛事成为运动员成长和全民健身的重要场景大众田径赛事既是体育爱好者检验训练成果的平台，也是青少年运动员积累比赛经验、建立竞赛意识的重要场景。“沃兰迪传奇之战”通过分层次的赛事设计，为不同水平的参与者提供清晰路径：普通爱好者可以完成比赛、获得纪念；具备一定训练基础的选手可以冲击大众达标等级；成绩突出的青少年运动员，则可以挑战专项标准和赛会纪录。这种由参与、达标、竞技到突破构成的完整链条，使大众赛事不仅具有参与价值，也具备持续的体育人才培养意义。

H | 未来，飞赢体育将继续发挥世界冠军团队的专业优势，携手沃兰迪及更多体育产业合作伙伴，持续完善赛事服务和竞赛体系，推动高质量大众田径赛事在更多地区落地。从天津到北京顺义，再到沈阳，三座城市、三条赛道，将共同见证田径爱好者对速度的追求。

I | 以专业守护每一次起跑，以成绩记录每一次突破。

J | 2026“沃兰迪传奇之战”，正在让更多人的田径梦想走上正式赛场。

K |